These are not thought leadership pieces. They are specific systems — the same frameworks Techxerro uses in client engagements — explained clearly enough that you can apply them yourself. Or understand them well enough to know when you need help.
Each guide has a card on the index page showing: title, one-sentence description, reading time, and the phase or topic it addresses. No dates. Guides are evergreen.
How to build a consistent flow of qualified B2B conversations on LinkedIn without ads or cold pitching.
12 min read
Phase 1 - B2B
Why most proposals go quiet after you send them — and how to restructure one that converts.
8 min read
Phase 1-2 - B2B
A step-by-step method for defining your market position when you are starting with a blank page.
10 min read
Phase 2 - B2B & B2C
How to build a consistent flow of qualified B2B conversations on LinkedIn without ads or cold pitching.
12 min read
Phase 1 - B2B
Why most proposals go quiet after you send them — and how to restructure one that converts.
8 min read
Phase 1-2 - B2B
A step-by-step method for defining your market position when you are starting with a blank page.
10 min read
Phase 2 - B2B & B2C
A guide gets published when it meets all of these criteria:
It teaches something specific — not a concept, a method
It is based on real work done in real engagements
It is long enough to be genuinely useful (minimum 800 words)
It does not duplicate content already covered in another guide or the framework page
It attracts a specific buyer with a specific problem via search
